Merchants can deliver beer and/or cider directly to a customer from a licensed NYS brewery or cidery, as long as that brewery or cidery has an active On Premise (OP) license in addition to their manufacturing license. If they do not have an OP license, they cannot deliver their product directly to a customer, only to licensed retail locations.
For more information on New York State guidelines, please see the New York State Brewers Association website here.